How you can make a difference in people’s lives

Your legacy

Let’s talk about your legacy

There’s a framework for this.. of course, there is

  1. Communications: The first layer is communications — this is what we know as information, graphic and visual design. It includes things like designing a poster or a logo. In this layer, you’ll often hear people talk about ‘appeal’ or
  2. Objects and Artefacts: This layer refers to designing tangible things, like a house or a washing machine. It uses the Communications layers whether it’s to advertise the product’s features or highlight how to use it.
  3. Interactions: This is about designing a new service or digital product. You’re focused on designing an end-to-end experience by creating personas, journey maps and blueprints. In this circle, we hear things like ‘delightful’ and ‘usable’, and ‘pain points’. This is probably where you’re at right now.
  4. Systems and Environments: This layer is about working to understand and change systems and environments. This is where you can make an exponential impact by intervening at a system-level. It’s hard work and very challenging mentally, and equally rewarding. This is where you tackle problems like malnutrition, disaster management and recidivism.

So how can you get started?

  • You can sign up for UNLEASH — it’s a free, week-long trip to a country with 1,000 other people, who all want to make our world a better place. I went last year and it was brilliant to join so many people from around the world, all with one purpose in mind.
  • You can read Design for a Better Future: A guide to designing in complex systems. (Disclaimer: I’m working for ThinkPlace, the company behind this book, but I don’t get any profit from your purchase.)
  • You can watch Banny Banerjee talk about system transformation
  • Or you can chat with me to find out what designing in complex systems looks like.

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Human-centred designer. ThinkPlace. Designing for positive outcomes.

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Abram El-Sabagh

Human-centred designer. ThinkPlace. Designing for positive outcomes.