Communicating your research at pace

Why is pace important?

Our organizations, like our families, are having a difficult time trying to cope with all of the changes that are happening. Our current environment necessitates that decisions are made at a fast pace. Your user research needs to keep pace with the organisation’s new pace to be useful.

  • Design and deliver new services and features, or
  • Identify gaps and issues with existing services or features.

So, how did we increase the pace of our approach?

The first step we took was to start fresh and remove the constraints from our minds.

Instead of trying to change the process we’ve been using, we created a new process. To help with this, we asked ourselves a few key questions:

  • How and when do they need it?
  • How can we meet their needs?
  • How can we make sure the research we do is as impactful as possible?

The second step was to design a process to help us deliver our findings and recommendations in one day.

We decided findings were best done individually, as it means our team can parallel process a lot of the work. Each person would take the data from some of the interviews and generate their findings based on the questions and topics you explored during your research. You’ll find our Miro template at the end of the article.

  1. We can run 10-minute bursts where we synthesize, talk to ask questions and explain sticky points and then synthesize some more.

The third step was to create a concise report that helped communicate our findings and recommendations.

Our team split our report into four sections:

  1. What did we research? This included our key questions and screenshots of the prototypes we tested.
  2. What did we find? This was broken down into what worked well, what needs to be improved, and user suggestions.
  3. What approach did we use? This section highlighted the approach we used (e.g. online testing, remote research, etc.), how many people we spoke to and their cohorts and demographics.

What you’ll need

To help us shorten the cycle between research and action, we created and used a few things.

  1. A new process agreed on by the team. Use a principle of “silence is disagreement” to help the team commit. Make sure everyone is committed before you start.
  2. A way for your team to collaborate on findings and synthesis. We used Miro but you can also use Mural or Figma. You can find our template here: https://miro.com/welcomeonboard/3RDtzIXjNS7XQ07zuOZ3dsCtjwxK7pETVz9CbfNACkXvWHa8iBXMIR1gjEYz57JI
  3. A way for your team to write together. You could use Google Slides/Docs, Microsoft Online, etc.

A note from UX In Plain English

We are always interested in helping to promote quality content. If you have an article that you would like to submit to any of our publications, send us an email at submissions@plainenglish.io with your Medium username and we will get you added as a writer.

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Abram El-Sabagh

Abram El-Sabagh

Human-centred designer. ThinkPlace. Designing for positive outcomes.